But, as with the early years of the PC, we lacked the technologies to exploit the vast amounts of data inside companies.Īs they say, that was then. Similarly, we've known about big data or "information overload" inside organizations since the term was popularized by Alvin Toffler in 1970 in his best seller Future Shock. Suddenly, company executives everywhere could run sophisticated software without needing IT (MIS departments back then) developers to spend months creating programs. What changed? Combining the PC with nascent tools, such as VisiCalc, Lotus 1-2-3, WordStar, dBase II and other packages made the difference.
That is, PCs existed in the 1970s, but only a few forward-looking businesses used them before the 1980s because they were considered mere computational toys for hobbyists. Like the PC, big data existed long before it became an environment well-understood enough to be exploited. The arrival of big data today is not unlike the appearance in businesses of the personal computer, circa 1981. The fact is, if you're not motivated by the "hype" around big data, your company will be outflanked by competitors who are. A conference to be held later this month at Temple University that will highlight big data success stories at Wal-Mart, Merck, NASA, and many other organizations. Others have also underscored big data-driven breakthroughs for a variety of industries. In a post here some months ago I highlighted a few big data success stories for the SAP HANA in-memory database.
0 kommentar(er)
